4 Ways to Use Google Remarketing for Your Dog Daycare

Google Remarketing is a powerful tool that allows businesses to reconnect with potential customers who have previously visited their website. For dog daycares, this means you can target pet owners who have shown interest in your services but haven’t yet made a booking. When remarketing was first launched, it revolutionized the industry. Never before could you track down people that were previously on your website. With remarketing, you now had the power to do just that. This power isn't just for the big guys anymore. You can now use it on your dog daycare website too. Here's how to get started!

1. Target Visitors Who Didn’t Complete a Booking

One of the most effective ways to use Google Remarketing is to target visitors who came to your website but didn’t complete a booking. Maybe they were interested in your services but got distracted or decided to compare other options. Remarketing ads can remind them of your daycare and encourage them to return and finalize their booking. To do this, create ads that specifically address why someone might not have booked yet. For example, offer a limited-time discount or highlight a key feature of your daycare, like your spacious outdoor play area or 24/7 supervision. By addressing potential concerns and offering an incentive, you can convert these hesitant visitors into paying clients. Sometimes people are almost done with the booking process and then they close the page. You were THIS CLOSE to closing the deal, and then you lost them. With remarketing, you can get some users back onto your website and hopefully have them finish your booking process.

2. Promote Special Offers to Returning Visitors

Google Remarketing allows you to create ads tailored to people who have visited your site before, making it an excellent tool for promoting special offers. If someone has already shown interest in your services, they may be more likely to respond to a promotion that adds value. For example, you could create a remarketing campaign offering a discount on the first week of daycare, a free grooming session, or a package deal for multiple pets. By targeting these offers to people who have already interacted with your brand, you increase the chances of them taking advantage of the promotion and booking your services. You could offer a free day of dog daycare to people that were on your website but never reached a certain page. This way, you can know that they were on your page, but never visited the booking page, so they most likely didn't request an appointment. Show just these people a promo offer and they might come back and take you up on the offer.

3. Upsell to Existing Customers

Remarketing isn’t just for attracting new customers; it’s also an effective way to upsell to your existing clients. If a customer has used your daycare services before, you can target them with ads promoting additional services like grooming, training, or extended boarding. For instance, if a customer has previously booked daycare for their dog, you can create ads that highlight your grooming services, perhaps offering a discount for combined bookings. This strategy not only increases the lifetime value of your customers but also keeps them engaged with your business. If you have a spot on your website where only current clients can see, you can use that to generate your remarketing list and then you're set. Show them people certain promotions in order to get them to come back, spend extra on certain services, you decide!

4. Remind Customers About Upcoming Appointments or Renewals

Another valuable use of Google Remarketing is to remind clients about upcoming appointments or renewals. If your daycare operates on a membership basis or offers packages that need renewal, remarketing can help ensure your clients don’t forget. You can set up ads that gently remind them it’s time to book their dog’s next stay or renew their package. This proactive approach can help maintain consistent bookings and reduce the chances of lapses in service. If your clients normally get their pets groomed every 8 weeks, you can set up a remarketing ad campaign in order to show display ads that remind them to schedule their next grooming. You would most likely need to create some unique lists of website visitors, so you know which clients have and have not been in for a groom lately, but those are details you can work out on the remarketing platform. The amount of customization you can do with remarketing is just wild.

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