Last Updated: July 11, 2023 • Visit Blog Homepage


If you're looking to build a successful dog daycare business, one of the key components you need is a strong reputation. Small businesses rely on their reputation more than large businesses, because they have smaller customer bases. This is where customer testimonials and reviews can play a major role. Most potential clients are going to look at your reviews (97% of clients to be precise) before they decide to frequent your business. This means that your reviews and testimonials are more important than ever. Here are five reasons why these customer experiences can be incredibly valuable for your business.

1. Boosts Credibility

Testimonials and reviews from satisfied customers are a form of social proof that can help you establish credibility with potential customers. When people see that other dog owners have had a positive experience at your daycare, they're more likely to trust that they will have a positive experience too. People are always a little skeptical before using a new business. Especially when it comes to leaving their pet at a business, they want to be 100% certain that the business is going to take good care of Fido while they're on vacation.

2. Increases Visibility

When customers leave positive reviews on your website, they're helping to improve your search engine optimization (SEO). This means that when people search for dog daycares in your area, there's a better chance that your business will show up at the top of the search results, which can drive more traffic to your website and increase your visibility. You've most likely seen this happen with restaurants in larger cities near yours. If you head to Chicago and search "pizza restaurant" on Google Maps, you're going to see the most highly rated restaurants first, since Google can be certain that those restaurants provide what you're looking for. It's no different with dog daycares and kennel boarding businesses. If someone Googles "dog daycare near me" and your business doesn't have any Google reviews and your competitor has a ton, they're going to show up higher on the list. Make it a point to build those reviews!

3. Helps You Stand Out from the Competition

Testimonials and reviews can help you differentiate yourself from the competition by highlighting what makes your dog daycare special. For example, if you receive a testimonial that mentions the exceptional level of care that your staff provides, that could set you apart from other daycares that may not have the same level of care. If you're asking for reviews from your clients, encourage them to leave reviews that are a bit longer and more detailed than the basic, "Great Service!" generic review that you see on websites. Short reviews can be fake (but are not always), whereas longer reviews tend to be much more trustworthy.

4. Provides Valuable Feedback

Testimonials and reviews can be incredibly valuable for getting customer feedback about what's working well and what could be improved. This information can help you make changes to your business that will enhance the customer experience, increase customer satisfaction, and lead to more positive reviews in the future. As always, it's best to only get positive reviews. However, replying to negative reviews will also show potential clients that you take customer satisfaction very seriously and are constantly working to make your business better. Make it a point to reply to all negative reviews, it shows that you care.

5. Boosts Customer Loyalty

When customers feel appreciated and valued, they are more likely to become loyal customers. By encouraging customers to leave reviews and showing that you value their feedback, you can help build customer loyalty and improve customer retention. It's always nice when a business asks you to leave a review, because they're showing some vulnerability and asking for your honest opinion. It's a great way to emphasize to your dog daycare and kennel clients that you appreciate their business and that you're willing to keep improving.

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