Last Updated: June 12, 2023 • Visit Blog Homepage


Marketing your dog daycare or kennel business is an important part of ensuring its success. Most businesses can't survive without some sort of marketing spend, and some spend way more than others. With so many options for advertising, it can be overwhelming to decide where to allocate your resources. Everyone thinks that you need to be advertising online, and it's true, you do. However, there are other venues as well and today we'll discuss local advertising. Local advertising, in particular, can provide numerous benefits for your business.

Here are six reasons why you should consider local advertising for your dog daycare or kennel.

1. Reach a Local Audience

Local advertising targets people who are within your proximity. This is beneficial for dog daycare and kennel businesses as it allows you to reach a local audience who are likely to be interested in your services. By targeting your advertising to a local audience, you can increase the likelihood of attracting new customers and retain existing ones. Dog daycares are not global businesses. You're not going to be attracting customers from the next state over. Maybe you'll get some clients from the next city over, but that's about it. With local advertising, you can make sure you're getting your business up in front of the people that matter; potential clients.

2. Cost-Effective

Compared to other forms of advertising, local advertising is often more cost-effective. For instance, running a local ad in a local newspaper, on a local radio station or on local cable TV can be less expensive than advertising in larger, national media outlets. This makes local advertising an excellent choice for small and medium-sized dog daycare and kennel businesses that want to keep their advertising costs down. There's really no reason in the world that you'd even spend money on a national advertisement, but let's think about a bit of a smaller scale. If there's a local newspaper in your town, or if there is a regional newspaper in your area, it might be better to spend your money on the local newspaper. Remember, it's all about getting your business in front of as many potential clients as possible.

3. Build Your Reputation

By advertising in your local community, you can help build your reputation as a trusted provider of dog daycare and kennel services. When people see your business's ads and become familiar with your brand, they are more likely to remember your business and recommend it to others. It takes people several times to remember a brand. If you make it a point to have a weekly advertisement in your local newspaper, it's only a matter of time until people start subconsciously remembering your daycare's name and services. If someone asks them if there's a dog daycare in town, you'll be the first one that comes to their mind, since they'll have seen your advertisement so many times in the local paper.

4. Connect with the Community

Local advertising allows you to connect with your community and build relationships with local pet owners. This can help you create a loyal customer base and encourage repeat business. Investing in your community is a great way for businesses to generate loyal customers. If I have to choose between two dog daycares, one that I see is actively investing in my community, and another that isn't doing any local investment, I know where I'm spending my money.

5. Better Engagement Rates

Studies have shown that local advertising often has better engagement rates than other forms of advertising. For example, a study by Nielsen found that local radio advertising had an engagement rate of 89% compared to the national average of 70%. This indicates that local advertising can be an effective way to reach and engage potential customers. If you've got the money to spend, think about coming up with a little radio jingle. I can still remember some of the jingles from when I was growing up for local businesses around Green Bay. If you're lucky enough to get a good jingle that sticks in people's heads, you might have some recession-proof marketing on your hands.

6. Measurable Results

With local advertising, it's easier to track the results of your advertising efforts. For example, you can use metrics such as website traffic, phone calls and in-store visits to measure the effectiveness of your local ads. This allows you to make informed decisions about where to allocate your advertising budget in the future. Sometimes it's hard to track online advertising, since you're not sure if the person that is coming to your business saw your ad online, or if they're the friend of someone, etc. With local advertising, you can tell people to mention the advertisement to get a special deal. This way, you'll know who come from this campaign.

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