As a dog daycare owner, you're always looking for ways to increase your monthly revenue. One of the main ways to increase revenue is to start offering overnight boarding. This is, by far, the easiest one to start offering. However, training classes are
becoming more popular and they're a great way to boost revenue. Offering dog training classes can provide a number of benefits for your business. Whether you're looking to expand your offerings, bring in more customers, or simply provide a higher level of service to your clients, dog training classes can be a valuable addition to your daycare. In today's blog post, I'm going to highlight five reasons why adding on-site dog training at your dog daycare is a great way to boost revenue and enhance your business.
Increased Revenue
By offering dog training classes, you can generate additional income for your daycare. Whether you charge for the classes directly or include them as part of your daycare packages, the extra revenue can help boost your overall financial performance.
Wags & Wiggles offers it as an additional service to their daycare clients, for example. There's a very good chance that many of your daycare clients would benefit from, and take advantage of, dog training classes. Maybe Fido is getting a little too rambunctious for them and they'd love for you to teach him to be a calmer dog. You've just turned a daycare client into a training client and you're putting an extra $100 a month into your bank account.
Enhanced Reputation
Offering dog training classes can help enhance your reputation as a top-quality dog daycare. Your clients will appreciate the extra attention and care you're giving to their dogs, and word of mouth can help you attract new customers. When people are looking for a dog daycare provider, they're going to be doing some research. If they see that your nearest competitor is offering on-site training courses and your facility is not, who do you think they're going to choose?
Business reputation is important and offering training to your clients will help build your reputation with your current clients.
Better Client Retention
When you offer dog training classes, you're helping your clients form a deeper bond with their dogs. This increased sense of attachment can help keep clients coming back to your daycare, resulting in better overall retention rates. As I mentioned in the paragraph above, if your competitor is offering daycare AND training and you're just offering daycare, there's a good chance that you might start losing some clients to your competitor. Client retention is
extremely important for small businesses, since they can't deal with losing more than a few clients a month. By offering training at your business, you just might boost your retention.
Improved Client Relationships
Offering dog training classes can provide you with an opportunity to interact with your clients on a more personal level. This can help you build better relationships with your clients and foster a sense of community within your daycare. The daycare relationship with clients is pretty minimal. They drop off Fido in the morning and then pick him up in the afternoon. With training, however, you're going to be talking with your clients a lot more. You'll explain to them what you worked on that day, tell them anything you noticed about their dog, etc. This will definitely help improve client relationships, which is another
hallmark of successful small businesses.
Competitive Advantage & Enhanced Expertise
By offering dog training classes, you can differentiate yourself from other dog daycares in your area. You're not just simply a dog daycare. You're now a dog daycare that offers on-site training courses to interested pet owners. That's a huge differentiator when it comes to
setting yourself apart from your competition. This can help you stand out in a crowded market and attract more customers. Finally, by offering dog training classes, you'll have the opportunity to expand your own knowledge and expertise in the field of dog training. This can help you provide even better care and attention to your clients' dogs, and may even open up new career opportunities in the future. If you're not already a certified dog trainer, there are many
online courses and certifications that you can acquire in order to market yourself and your business as a dog training facility. So, if you're not already, get started! Sign up for a few training courses, get the certification, put it on your website, and start offering on-site training as an additional service. Extra revenue and a boosted reputation are waiting!
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