6 Steps to Designing Your Dog Daycare and Kennel Business Logo

Last Updated: October 2, 2023 • Visit Blog Homepage


Okay. So you've finally decided to take the leap and open your dog daycare and boarding kennel. Sweet! You even have the perfect name picked out. Nice! What's next? The logo!

Creating a logo for your dog daycare and kennel business is a crucial step in establishing your brand identity. A well-designed logo can set you apart from competitors, create a lasting impression in customers' minds, and attract new business. Just think of all the famous logos that come to mind when you think about...famous logos. I'm not saying that your dog daycare is going to become the next Google or Nike (who knows?) but it just goes to show that having a memorable logo is worth the investment.

The following six steps will guide you in designing a memorable and effective logo for your dog daycare and kennel business.

Determine Your Brand Identity

Before you start designing your logo, it's important to determine your brand identity. What is your business all about? What values and beliefs do you want to convey to customers? What sets you apart from competitors? Understanding your brand identity will help you create a logo that accurately reflects your business and appeals to your target audience. You'll also want to do some long-term thinking here. If you're opening up a grooming business, but you think that one day you might want to offer grooming, maybe you don't want to go too hard with a grooming-specific logo, otherwise it'll be hard to pitch your services for daycare using a logo with just a dog and a pair of scissors.

Research Competitors and Industry Trends

Researching your competitors and industry trends can give you valuable insights into what works and what doesn't work in your industry. Look at the logos of other dog daycares and kennels and take note of what you like and dislike about each one. This research can help you create a logo that stands out from the crowd. You might want to think about creating an Idea Board or a Pinterest where you start tagging the logos that you currently like. That way, you can start to develop your personal taste. What you like, what you don't like, etc.

Choose Your Color Palette

The colors you choose for your logo can greatly impact how it is perceived. Different colors evoke different emotions and associations, so it's important to choose colors that reflect your brand identity and appeal to your target audience. For example, green and blue are often associated with calmness, reliability, and safety, making them popular choices for pet-related businesses. You're most likely going to want to avoid going with aggressive colors like bright red. You want to give your future clients a sense of tranquility when they drop off their pet and having a pulsing red logo might cause them a bit of anxiety.

Choose the Right Typeface

The typeface you choose for your logo is just as important as the colors. A typeface can greatly impact the overall look and feel of your logo, so choose a font that reflects your brand identity and is easy to read. Consider the legibility of your typeface, especially if it will be used on smaller materials such as business cards or websites. As much as you might want to use Comic Sans for your logo typeface, please don't! It's not cutesy, it's unprofessional, and you want to convey your professional attitude to your future clients.

Consider the Symbolism of Your Logo

A symbol or icon can be a powerful way to convey your brand identity and values in a simple and memorable way. Consider adding a symbol or icon to your logo, such as a paw print, a dog silhouette, or a bone. Make sure that the symbol or icon you choose is simple, unique, and easily recognizable. You're going to want to look at your idea board to make sure you're using an icon that isn't used in all other logos. Maybe find a unique paw shape that you like or a mixture of symbols. Most businesses are going to rely on the simple paw logo and that's kinda boring.

Get Feedback from Others

Once you have a draft of your logo, get feedback from others. Share it with friends, family, and even potential customers to get their thoughts and opinions. Ask them what they think the logo represents and if it accurately reflects your brand identity. Take their feedback into consideration and make any necessary revisions to create the best possible logo for your dog daycare and kennel business. As much as it might hurt, if you get negative feedback from the majority of your testers, it might be best to go back to the design board and start over. You might think the logo is perfect, but if the majority thinks it doesn't work, it probably doesn't work. Also, pay a designer instead of doing it yourself. Designers are worth their weight in gold!

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