Last Updated: October 23, 2023 • Visit Blog Homepage


Starting an in-home pet grooming business can be a lucrative and fulfilling venture for animal lovers. The in-home and mobile pet grooming sector is growing rapidly, so it's a great time to jump in and get your feet wet. If you're already a groomer at a facility, this might be something you've been thinking about doing for quite some time. In addition to offering a personalized and convenient grooming experience for pets and their owners, it also provides the opportunity to work from home and set your own schedule. No more driving into work every day. Your clients will start coming to you. How sweet is that!?!

However, starting any business requires careful planning and preparation, especially when it comes to the financial aspect. Here are 7 steps to help you start your in-home pet grooming business.

Research the Market and Competitors

Before you start your pet grooming business, it's important to research the market and understand what services are in demand and who your competitors are. Are there already too many groomers in your city? If so, maybe it's not the best idea. Are the nearest groomers a few cities away? Okay, now it's looking like a better idea. Analyze the services they offer, their pricing, and their target audience. This research will help you create a unique business plan that sets you apart from your competitors.

Create a Business Plan

A business plan will serve as a roadmap for your business, outlining your goals, strategies, and the steps you'll take to achieve them. It should include a market analysis, a sales and marketing plan, a financial plan, and a detailed description of the services you'll offer. This plan will help you secure funding and attract customers. You might think that you can start your business without writing up a business plan, but the facts are there. Businesses that write a complete business plan have a better chance of success than those that do not.

Obtain the Necessary Licenses and Permits

Before you start your in-home pet grooming business, you'll need to obtain the necessary licenses and permits. These may include a business license, a sales tax permit, and a pet grooming license. Make it a point to head to your local city hall and set up an appointment with the small business department. They can point you in the right direction in regards to the kinds of permits that you'll need and the documents that you'll be required to submit in order to start your business.

Set Up Your Home for Business

Next, you'll need to set up your home for business. This may include converting a room into a grooming area, installing grooming equipment, and creating a comfortable and safe environment for pets. This touches on the previous issue, but you'll also want to make sure that your house is correctly zoned for an in-home business. The last thing you want is for the city inspector to shut you down because you're doing business in a residential-only zoned area. Once you're sure you can do business in your home, make it a point to set up a nice area where you can work; away from the rest of the house. If you have a spouse and kids, you don't want them barging in while you're working. You need to have your own space to run a successful business.

Invest in Equipment and Supplies

Investing in high-quality equipment and supplies is crucial to the success of your pet grooming business. This may include grooming tables, dryers, clippers, shampoo, brushes, and other grooming tools. Make sure to purchase durable and reliable equipment that will last for years to come. It's better to invest a little bit more in quality equipment that will last for decades to come instead of buying some cheap stuff online that is going to break within a year or so.

Develop a Marketing Strategy

A strong marketing strategy is crucial to attracting and retaining customers. Consider using social media, flyers, and word-of-mouth referrals to promote your business. You can also offer discounts or promotions to new customers to encourage them to try your services. As for social media marketing, set up Facebook and Instagram page for your business as well. These are great places where you can post pictures of the work that you're doing; which will also help you find more clients. If you post a picture of Fido after his groom, there's a chance his owner will share the picture and then your business reach will just have greatly increased.

Provide Excellent Customer Service

Finally, it's important to provide excellent customer service to keep your customers coming back. Be attentive to their needs, answer their questions, and provide a safe and enjoyable grooming experience for their pets. Most pets are going to be getting a groom at least a few times a year, so if you can start to build up a loyal customer base, it won't take long until you're doing several grooms a day and putting away tens of thousands of dollars in extra revenue a year. Success!

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