Last Updated: January 9, 2024 • Visit Blog Homepage

The pet care industry is thriving, and dog daycare and kennel businesses are no exception. You see advertisements for them all over social media (at least if you're a pet owner). You probably have friends that have a go-to daycare or boarding facility for when they go on vacation. Bringing Fido along to the lake is fun, but when you're heading to NYC for a weekend, not so much.

Dog owners are willing to spend more on their furry friends and are looking for ways to keep them entertained and happy while they are away at work. One of the services that is gaining popularity among dog daycare and kennel owners is offering "doggy day trips". Doggy day trips are excursions for dogs that allow them to explore new environments, play with other dogs, and engage in different activities. In this blog post, I'm going to explore the five benefits of offering doggy day trips for dogs at your daycare.

Simple Way to Increase Revenue

Offering doggy day trips can increase your revenue by attracting new customers and retaining existing ones. Dog owners are always looking for new and unique experiences for their pets, and doggy day trips provide just that. By offering this service, you'll be able to tap into a new market and increase your revenue. Let's imagine that there are two dog daycares in your city. One offers doggy field trips and the other does not. There's a good chance that you're going to get more clients because you're providing their pet with mental stimulation, instead of just sitting inside a fenced in enclosure all day. Make sure to sell your clients on the benefits of this extra mental stimulation. Dogs need it and you'll be able to charge an extra fee each time you bring a dog on a field trip.

Improved Customer Satisfaction

Doggy day trips offer an added level of excitement for dogs and their owners. Dogs will get to experience new environments, meet new friends, and participate in new activities, which will keep them entertained and stimulated. Improved customer satisfaction will lead to increased loyalty and repeat business. If your client comes to pick up Fido and they see how happy (yet exhausted) he is after his forest field trip, they're going to be very happy. They'll know that he's getting the exercise that he needs, as well as hopefully making some friends along the way. People want what's best of their pets and they're willing to pay a premium for it. Take advantage of this and start offering doggy field trips.

Enhanced Brand Awareness

By offering doggy day trips, you'll be able to showcase your brand in a new and exciting way. Your customers will see you as a pet-friendly and innovative business that is dedicated to providing the best possible experience for their furry friends. This will help to improve your brand awareness and attract new customers. Let's go back to the idea that your business is offering doggy field trips and the competition isn't. You can imagine that when your clients are talking with their friends, they're going to mention the fact that you're taking Fido on all sorts of fun field trips, whereas their friends' pets are just sitting inside the kennel all day while the owner is at work. Building your brand is important for small businesses. Offering doggy field trips might is a great way to build YOUR brand.

Differentiation from Competitors

Offering doggy day trips sets you apart from your competitors and makes your business unique. This can help you to stand out in a crowded market and attract new customers who are looking for something different. Dog daycare isn't anything new. It's been around for at least the last 10-15 years. It's gotten more popular, but it's not really new. However, the idea of doggy field trips is definitely something new. If your daycare doesn't start offering field trips, someone else in your area is going to start doing it instead and you might lose some clients to the competition.

Better Health and Behavior of Dogs

Doggy day trips provide an opportunity for dogs to socialize and engage in physical activity. This can help to improve their health and behavior and reduce the risk of destructive behavior due to boredom or lack of exercise. A bored dog is a dangerous dog. Perhaps not dangerous in the biting sense, but more in the property sense. A bored dog is more likely to start chewing on furniture, shoes, etc. By taking your dogs on field trips, you're keeping them mentally stimulated so that they don't become destructive towards your daycare's property, toys, etc.

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