5 Reasons Referral Marketing is Great for Dog Daycares & Kennels

Last Updated: August 3, 2023 • Visit Blog Homepage

I'm sure it goes without saying, but referral marketing is one of the most effective forms of marketing for small businesses like dog daycares and kennels. If you're not taking advantage of your happy clients' willingness to refer their friends, you're missing out on a great opportunity to increase revenue while not spending nearly anything on advertising. You don't need to invest thousands of dollars in marketing to get your happy clients to tell their friends. You just need to give them a little reward in return. Simple! According to a Nielsen Global Trust in Advertising report, 92% of consumers trust recommendations from friends and family more than any other form of advertising.

As a dog daycare owner, it's essential to tap into the power of referrals to grow your business. Here are DoggieDashboard's top five reasons why referral marketing is crucial for your dog daycare and kennel boarding business's success:


Referral marketing is one of the most cost-effective marketing strategies for small businesses. Unlike traditional advertising methods like print or television ads, referral marketing doesn't require you to spend a lot of money to reach your target audience. By simply encouraging your existing customers to spread the word about your business, you can reach a larger audience without incurring the cost of advertising. You're not exactly going to have any costs when you start using referral marketing, but you'll be giving away a bit of revenue in exchange for more future revenue. Let's say you give a free day of boarding for every referred client. You're going to lose the revenue of one day of boarding, but you're almost guaranteeing that you'll earn more because a new client is now in the fold.

Increased Trust and Credibility

When a potential customer receives a referral from a friend or family member, they are more likely to trust and believe in your business. Word-of-mouth recommendations carry a lot of weight because they come from people who have had a positive experience with your business. This increased trust and credibility can lead to higher conversion rates and more repeat business. There's no difference between referral marketing for restaurants and for dog daycares. If I'm going to Chicago for the day and I ask my friends there for a restaurant recommendation, I'm going to trust their feedback and most likely give that place a try. The same goes for dog daycares. If I'm looking for a dog daycare for my new puppy, I'm going to ask my friends that already have connections with local dog daycares. Whichever one is the most recommended, I'm most likely going there.

Targeted Marketing

Referral marketing allows you to target your marketing efforts to the people who are most likely to be interested in your services. When a customer refers a friend or family member to your business, they are already pre-qualified as a potential customer, making it easier for you to close the sale. A good way to get started in referral marketing is by talking with your most satisfied customers and seeing if they would be interested in telling their friends. Discuss with them the "reward" they'll receive for each referral and see if they start sending some clients your way. If it works out well with these first clients, you can open it up to others as well.

Improved Customer Retention

Happy customers are the best source of referral business. When your customers are happy with the services they receive at your dog daycare, they are more likely to refer their friends and family members to you. This not only helps you attract new customers, but it also helps you improve customer retention rates and keep your business growing. If your most loyal clients know that they can get a free day of daycare or boarding with every referral, they're going to stick around with your business because they won't want to miss out on future free days of boarding. Why would they switch when they're getting a couple free days of boarding a year for just telling their friends that have dogs.

Increased Repeat Business

Referral marketing can also help increase repeat business. When a customer refers a friend or family member to your business, they are more likely to continue using your services themselves. This creates a virtuous cycle of referrals and repeat business, which can help you grow your business and improve your bottom line. Repeat business is the bread and butter of the dog daycare and boarding industry. You want to make sure that your clients are coming back for all their vacation needs. If you're only seeing your clients once, that might be a bad sign. They should be coming to you every time they need to go on vacation and leave Fido behind. Perhaps starting a referral program will encourage them to stick around with your business instead of heading to the competition. Who knows?!?

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