Last Updated: April 17, 2023 • Visit Blog Homepage


As a dog daycare owner, it’s essential to have an online presence and be easily found by potential customers. I'm going to assume that you already have a website and a Facebook page. If you don't have those yet, start there. You can easily create a really nice website using something like Wix or SquareSpace. Setting up a Facebook Business page is free, so that's no issue either.

Once you have the basics done, let's get into more complex stuff, like marketing and advertising. Google Ads (AdWords) is one of the most effective ways to reach your target audience and bring traffic to your website. However, it’s not just about setting up an AdWords campaign and hoping for the best. Your ad copy is crucial in determining the success of your campaign. A well-crafted ad can grab the attention of potential customers and increase the chances of them clicking through to your website.

Here are some tips for creating effective ad copy for your dog daycare using Google AdWords:

Keep it Short and Sweet

Ad copy should be brief and to the point. Your audience is searching for dog daycare services, so make sure your ad answers their needs and is easy to read. Stick to one or two short sentences and include your key message. If someone is searching for dog boarding in your area, they won't want to see a wordy ad about how great your business is. They want to see things like prices, location and other important information.

Use Proper Keywords

Include keywords related to your dog daycare services in your ad copy. This will help your ad show up in relevant searches, making it more likely that potential customers will click on it. Be careful not to overuse keywords, however, as this can result in your ad being flagged for low-quality content. It's a good idea to have a bunch of granular campaigns, each one focusing on a different search term. You'll want to have one campaign focused on people searching for grooming services, and the copy will be related to grooming. Another could be about overnight boarding, and the copy will highlight your boarding services. If you're just showing the same general ad for every single search query, you're going to show up lower on the page since your ad copy isn't directly connected to the search query.

Include a Call-to-Action

Your ad copy should include a clear call-to-action, encouraging potential customers to take action and visit your website or call for more information. This can be something as simple as “Learn More” or “Book Today”. Since the best way to make a sale is to get the person on the phone, think about using Phone extensions so that people can call you directly from your ad. This way, you'll be able to talk with them and answer any questions and they're not going to be force to sift through your website looking for the relevant information that they need to see before booking.

Highlight your Unique Selling Point

What sets your dog daycare apart from others in the market? Make sure your ad copy reflects your unique selling point, whether it’s 24/7 supervision, specialized training programs or a fun and playful environment. The pet care industry is booming and that means that there is a lot more competition out there. You need to find a way to stand out from the crowd and you can do this by highlighting what makes you special. Maybe you have an outdoor splash pool for the dogs. Make sure to include this in the ad so that people see that you're offering something that the others are not.

Test, Test, and Test Again

One of the best things about Google AdWords is the ability to test different versions of your ad copy to see which one performs best. Try different calls-to-action, keywords, and ad formats to find what resonates best with your target audience. Keep track of your results and make changes as necessary to improve performance. I would suggest doing weekly tests with different copy to see which ones gets the best clickthrough rates. You might think that one of your ads is super clever, but the data might tell you otherwise. By testing various different versions, you can figure out which one works the best.

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