Last Updated: February 9, 2023 • Visit Blog Homepage


If you're reading this blog post, you've probably been in business for a few years and you're looking for ways to get more clients for your dog daycare or boarding kennel. If so, you're in the right spot.

Attracting new customers to your dog daycare is crucial for the growth and success of your business. It can also be very difficult. With so many options available to pet owners, it can be challenging to stand out and attract new business.

Fortunately, there are a few simple and effective ways to get more customers through the door. Below you'll find an assortment of techniques that you can use to start attracting more clients to your business. Start implementing a few of them every month and hopefully you'll see a nice increase in customers within the year.

Word of Mouth

Word of mouth is still one of the most effective ways to attract new customers. Encourage your current customers to share their positive experiences with their friends and family. Offer incentives like referral bonuses or discounts for new customers who were referred by current clients. Happy customers are your best sales people. They're going to go out there and tell their friends about your business. If your clients have friends that have dogs, the best thing you can do is encourage your clients to start telling friends. Maybe for each client they send your way, they get a free day of daycare, etc. Make it worthwhile and they'll start referring.

Social Media

Social media is a great platform to reach new customers and promote your business. Share pictures of your happy clients and post regular updates about your services and events. In order to get the best results from the Facebook newsfeed, you need to have a steady flow of content. You also need to make sure that people are interacting with your content. If you're making wall posts and no one is liking them or commenting, Facebook is going to think that you're posting low-quality content and then they'll start hiding your content from others when you post. Consider running social media ads to reach a wider audience. Be careful about social media ads though, as they can quickly get expensive and sometimes they only get you more likes, but not more clients.

Google My Business Listing

Make sure your business is listed/claimed on Google so that potential customers can easily find you online. Update your listing regularly with pictures, reviews, and business hours. There's nothing worse than finding a business listing on Google, but then seeing that they don't have a phone number listed, or a URL or any other important information. Make sure your listing is well-filled out.

Optimize Your Website

Your website is a crucial tool for attracting new customers. Make sure it is up-to-date, user-friendly, and optimized for search engines. Consider investing in search engine optimization (SEO) services to improve your website's ranking on search engines. SEO is a great way to get more clients in your geographic area. If your business is called Miami Dog Daycare, you're going to want to make sure that your business shows up high in the Google results when someone searches for a dog daycare in Miami. Making use of title tags is a good idea to make sure your pages are high ranking.

Community Involvement

Participate in local events, pet expos, and community programs. This will help you build relationships with pet owners and increase your visibility. As I said in a different blog post, I remember seeing the local pet rescue in our annual Father's Day parade. For your dog daycare, you can ask some clients if they would mind if you walked their dogs in your local parade. You can guarantee that they're going to say YES to having Fido get a free walk AND they can take pictures and show their friends of Fido in the parade. This is a great way to get your business name out there in front of people.

Special Offers and Promotions

Offer special promotions or discounts to attract new customers. For example, you could offer a discount to new customers or a special package deal for first-time clients. You're going to need to make sure that your promotions don't offend your current clients. If new clients are getting too much of a discount, it's going to upset your current customers. Maybe offer something like a Free First Visit, so that they can come check out your business. This is kind of how we do business at DoggieDashboard. Our dog daycare software is free for the first 10 pets that you save. This gives people a chance to try it out before they buy it.

Customer Reviews

Encourage your customers to leave reviews on your website and on popular review sites like Yelp or Google. Positive reviews can greatly impact your ability to attract new business. If you're like me, one of the first things you do when you want to go to a new restaurant is check out the reviews. It's always nice to see what other people are saying about a business before you go there. It's no different for dog daycares. Before I decide to leave Sparky at a new daycare, I'm definitely going to read the reviews.

By implementing these techniques, you can effectively attract new customers to your dog daycare. Remember that building a strong relationship with your customers is key to success. Invest in their experience, and they will continue to return and recommend your services to others. It's always easier to get more clients when you already have happy clients. So, make sure to give the best customer service possible and hopefully your clients will tell friends. You can also use some of the fun marketing ideas above and hopefully you'll see a nice influx of new clients at your business. Enough reading blog posts. Get out there and start working!

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