Last Updated: November 24, 2023 • Visit Blog Homepage


As a dog daycare and boarding kennel owner or manager, you want to reach out to as many potential customers as possible and keep current customers engaged. There are numerous ways to do this, but one of the most effectives way to do this is through email marketing.

By utilizing a well-planned email marketing campaign, you can connect with your target audience, grow your business, increase your brand reputation and boost your revenue as well.

Here's a five-step guide to help you create an effective email marketing campaign for your dog daycare.

Step 1: Define Your Target Audience

Before you start sending emails, you need to know who you are sending them to. Take the time to segment your email list into different groups based on factors such as location, age, and purchasing habits. This will allow you to create targeted messages that will resonate with each group. One of the easiest ways to do this is by creating separate lists from your entire database. Assign an employee to start making various lists. Maybe you want a list called "Senior Clients" and maybe you have another called "Millenial Clients" and another called "Grooming Only" clients. This way, when you send your marketing emails, you can be sure that you're sending them to the right group. Your millenial clients will receive a certain "flavor" of email, whereas your senior clients will most likely receive a different style of email communication, etc.

Step 2: Create a Strong Email List

Once you know your target audience, you need to build an email list. You can do this by offering incentives for customers to sign up, such as exclusive promotions or early access to new services. You can also add sign-up forms to your website and in-store materials. Make sure to get permission from each person before adding them to your email list. When your client fills out your new client form, you can get their permission to send them marketing emails. You can also get their permission when they fill out certain forms and e-Sign waivers. Make sure you have permission on file since you need that in order to send them marketing emails.

Step 3: Develop Compelling Content

Your emails need to be engaging and provide value to your customers. This can include things like educational articles, customer testimonials, and exclusive promotions. You can also utilize eye-catching graphics and a call-to-action to encourage people to take action. Personally, we're fans of keeping your email communications short and sweet. The days of lengthy email newsletters are gone. People want their info quickly. Let's be honest; if they can't scan your email while on the toilet at work and get the jist of it, they're most likely going to trash it. If you're offering a discount, get that out there right away. No need to bury the lead. Title your email 50% Discount for New Referrals and send it out. This way, your clients that are interested can instantly know what your email is about.

Step 4: Choose the Right Frequency

You don't want to overwhelm your customers with too many emails, but you also want to stay top of mind. Find a balance by sending emails at regular intervals, such as once a week or once a month. You can also use A/B testing to determine the best frequency for your audience. We've all been part of an email marketing campaign that comes way too often. They suck! And you know what you do after the third email arrives in one week, you hit the unsubscribe button and they've lost you. Recently, I used an e-Scooter while on vacation and since then, I've been getting 3-times-a-week emails from the company. They're just about to lose my business because it's super annoying.

Step 5: Track Your Results

To see what is working and what isn't, track the results of your email campaigns. You can use metrics such as open rate, click-through rate, and conversion rate to see how your campaigns are performing. Based on these results, you can make changes to your email content, frequency, or target audience to improve your overall performance. You can also track the redemption of your promotions. Make sure you have email-only promotions so that you can know where the deal came from. If someone comes in and asks about the $35 Off coupon, you'll know that they found that via your email campaign because that's the only place you've offered that deal.

Email marketing is a great way to boost revenue, keep customers informed and maintain relationships. Make sure your business isn't getting left behind; start using email marketing ASAP.

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