Last Updated: October 23, 2023 • Visit Blog Homepage


The use of social media has become increasingly important for businesses looking to connect with customers and expand their reach. Dog daycares are no exception and can greatly benefit from utilizing social media platforms to promote their services and engage with pet owners. If you're not currently using social media marketing at your pet care business, you're missing out on the potential for increased revenue and brand recognition. Everyone is on social media these days, your competition included, so if you're not out there, you're getting left behind.

There are several ways in which social media can be utilized to market your dog daycare. Let's dive in to how you can start using social media marketing at you dog daycare.

Build Brand Awareness

Social media provides a platform to showcase your dog daycare and build brand awareness. This can be achieved through regular posts highlighting the services you offer, fun photos and videos of dogs enjoying their time at your daycare, and sharing testimonials from satisfied customers. If you're posting pictures from your business, try to add a watermark logo to the bottom of the pictures so that if they get shared, your logo will get shared as well. If someone sees their neighbor repost a picture from your doggie daycare, and this person has a pet, they might look up your business to see what kind of services you offer.

Engage with Customers

Social media provides a platform for interacting with customers and addressing any concerns they may have. This can help to build trust and loyalty, and improve the overall reputation of your daycare. Facebook Messenger is a great way to communicate with potential customers. You can add a Facebook chat widget to your website and give website visitors an easy way to contact your business with questions about services, prices, etc. Besides the chat widget, you can also use the comments section on pictures to keep up a dialog with your clients. If someone comments on a picture asking a questions, make sure to reply with an answer. This will show that you're active on social and that you care about customer feedback.

Offer Promotions and Discounts

Social media is a great platform to offer special promotions and discounts to your followers. This can be a powerful way to attract new customers and incentivize repeat business. Going back to the picture posting idea, let's talk about Like and Share contests. Take pictures of all your client's dogs and then post them on your Facebook page. Whichever picture gets the most likes, that pet owner gets a free day of dog daycare or something similar. This will encourage your clients to share the picture on their personal Facebook page and then other pet owners that they are friends with will see the pet picture. It could be a great way to boost your brand recognition and maybe even get a few new clients as a result.

Reach a Wider Audience

Social media platforms allow you to reach a wider audience, beyond your existing customer base. This is especially important for dog daycares looking to expand their services or target new geographic areas. This post isn't about Facebook advertising, but we'll just touch on it here for a second. With Facebook, you can create advertising campaigns that are geo-targeted, so if you're looking to get some more clients from nearby cities, you can start advertising to just people, with dogs, in those areas. It makes it super easy to use your advertising dollars efficiently.

Monitor Your Competition

By following competitors and monitoring their social media activity, you can gain insights into the marketing strategies they are using and adapt your own strategy accordingly. As they say, keep your friends close and your enemies closers. We're not saying that the other dog daycares in your area are your enemies, but they're also trying to get the same clients that you're going for as well. Make it a point to look at their Facebook and Instagram profiles every couple days to see how they're using social media to market their business. Are they using livestream videos? Are they posting daily pictures of the dogs playing? Are they running contests to get more followers? Besides your local competitors, you can also look up other dog daycares around the country. Maybe there's a dog daycare in California that is doing something super clever that you could implement at your business. These are all possibilities that are worth exploring.

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