Last Updated: June 1, 2023 • Visit Blog Homepage

Social media has revolutionized the way businesses operate and interact with their customers, including the dog training industry. The impact of social media on dog training businesses has been significant, affecting the way they market their services, connect with clients, and share information and resources. If you're not currently on social media, you're most likely going to want to get your training business online as soon as you finish reading this post. In this blog, we will explore the various ways in which social media has impacted dog training businesses and how these businesses have adapted to keep up with the times. Even if your dog training business is already active on social media, maybe you'll be able to learn a thing or two. Let's get started!


Social media has become an essential tool for dog training businesses to reach new customers and promote their services. Platforms like Facebook, Instagram, and Twitter allow businesses to showcase their skills and reach potential clients in a cost-effective way. By posting photos and videos of their training sessions, businesses can showcase their expertise and the results they achieve with their clients' dogs. Social media also provides a platform for businesses to respond to customer inquiries, post testimonials, and create a community of followers who can support their services. There are numerous famous dog trainers on Instagram that you can think about following if you're curious about how they're marketing their business.

Client Connections

Social media has made it easier for dog training businesses to connect with their clients, providing them with a direct line of communication. This has allowed businesses to offer personalized support, answer questions, and share valuable resources with their clients. Additionally, social media provides a platform for businesses to share updates and announcements, making it easier to keep clients informed about changes to their services. One of the nicest things about social media is the ease of communication. Instead of having an endless back and forth via email, you can quickly and easily communicate via whichever platform you're using. Your messages will all be in the same place and you can keep track of where you're at in the "sales process" with each different inquiring pet owner.

Sharing Resources

Social media has opened up new opportunities for dog training businesses to share resources and information with their clients and the wider dog-training community. Platforms like YouTube allow businesses to create and share instructional videos, demonstrating their methods and techniques for training dogs. This allows businesses to reach a wider audience and provides clients with access to information that can support their dog training journey.

If you've been considering starting a YouTube channel for your dog training business, it's not a bad idea. Just look at the insane following that Nate Schoemer has! It will give you a great way to highlight your services. You can post progression videos with some of your pets to show where they started and where they're at now. Everyone likes a success story, so if you're able to share some videos of some of your worst clients (at the start) and what the dog is capable of doing now, you're going to gain some major followers for your services. Who knows, if you become famous enough, you might even start getting requests to fly to certain cities to do one-on-one trainings. Get at it!

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