Three Ways to Use Email Marketing to Advertise Your Boarding Kennel
Last Updated: December 14, 2018
1. Send Out a Monthly Newsletter Talking About Business UpdatesIf your business isn't sending out a monthly newsletter, you're losing out on a great chance to communicate with current clients and hopefully entice past clients to come back in and give your business another try. Set up a simple email marketing campaign with MailChimp to get started. You can use one of their many templates and you can get started in no time. Collecting emails can take time, since users need to verify their emails on your marketing list, but once you have a healthy list, you'll be able to start sending out monthly updates. Tell people about any new business offerings, deals, promotions, news, features, etc. It's a simple way to communicate with ALL your customers at once and spread the word about certain deals and promotions.
2. Segment Your Email Marketing List to Put Similar Clients in Similar ListsEmail list segmentation is one of the most fundamental concepts of email marketing. You want to have similar clients sorted by their characteristics. Maybe you have one marketing list that contains active clients, maybe another is clients that haven't visited in over a year, etc. Once you have your client list separated, you can start to send out customized emails to them that will hopefully increase their open rate. Getting people to open emails is one of the hardest things these days since so many emails are getting delivered to inboxes every day. If you're segmenting your marketing list, you're going to get higher open rates and more reads.
3. Send Out a Pet-of-the-Week Email Highlighting a Certain Pet Each WeekOnce you've built your mailing list, you're going to need to start thinking of content to send out. One of the easiest things you can do to get started is to send out a pet-of-the-week mailer. Take a nice picture of the pet and then write up a little story about the dog and why you've chosen it for your weekly pet. The pet owner is sure to share the newsletter in their social media feed and you'll generate a little extra click traffic to your website. If you're not interested in starting a pet-of-the-week club, you could start any type of "of-the-week" emails. Maybe you send out a weekly pet behavior tip, maybe you send out a weekly pet joke, you get the idea.
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