Last Updated: March 12, 2024 • Visit Blog Homepage


Using Google Ads is one of the easiest ways for a new dog training business to start gaining traction in your area.

If you're not familiar with Google Ads, it's the advertising program run by Google that puts your ads at the top of of the search page when someone searches for a related keyword. If you "bid" on the keyword "Dog Training in Chicago" and then someone searches for the phrase, "good dog trainers in Chicago" you will show up at the top (or near the top) of the page for that search. If the person decides to click on your advertisement, instead of clicking on one of the "organic" search results, you pay a small fee to Google for the traffic that they just provided to your website.

In this blog post, we're going to highlight three benefits of using Google Ads to get new clients for your dog training business.

Target Your Local Area

Because of their ability to do geolocation, Google Ads lets you show your ads only to the most relevant people. If you're a dog trainer in Chicago, you don't want people that live in New York City seeing your ads, because if they click on it, you're paying for that click regardless of if the person has a 0% chance of ever frequenting your business. Because of this, you can choose to target just people that are making web searches in your geographic area. This is even more powerful for dog trainers that are located outside of larger cities. You're going to have a smaller reach with your ads, but it's going to be very helpful because you're going to be showing your ad to only people in the vicinity of your business. For a business in Chicago, if you're located on the north side and someone on the south side sees your ad, that's not the best. However, if you're located in a small-is city like Dubuque, pretty much anyone in the area that searches for a dog trainer is a potential client.

Use Remarketing Services

Remarketing is a great feature of online advertising that you've definitely seen, though you probably didn't know what it was called. Have you ever searched for a pair of shoes on Amazon and then you saw those same shoes all over the internet? Little ads on random websites that showed you the exact pair of shoes that you were searching for. That's remarketing. Google knows that you were on a certain page and the owner of that page can pay to show you ads on other websites that are also using Google Ads. Imagine the situation like this for a dog trainers. Someone is on your website, browsing your services. They don't submit any contact form and then leave your website. If your website is set up for remarketing, you can show that person ads for your business on other websites. Perhaps they're on another website and see a banner ad for your training business. Maybe the decide to click on the ad and send you a message through your contact form about some training needs the have. Success! Remarketing just paid for itself.

Build Brand Awareness

Lastly, use you can use Google Ads to build brand awareness for your training business. This is going to be using Google's display network instead of the search page. In order to get the word out about your dog training business, you can start targeting pet owners in your geographic area with some display ads. These are those little billboard ads that will have your business name on them, as well as some information about your business. Maybe they'll click on your ad (for which you'll pay), or maybe they won't, but at at least they'll see if. Even if no one clicks on your ads, you'll still pay a fee for every 1000 impressions. This is called the CPM. Either way, it's a great tool to get the word out about your dog training business. Pet owners in your area will start to see ads for your business throughout the internet and perhaps, if they have training needs, they'll give you a call to set up an appointment for Fido.

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