How to use Facebook Ads to get More Dog Daycare Clients

Unless you've been living under a rock for the last 10 years, you're probably well aware of the fact that Facebook is a part of life for many people. And, where people send their time is a great location to advertise to them. With over 2.8 billion monthly active users, Facebook provides a massive audience, and its advertising platform allows you to target your ideal customers with precision.

That said, Facebook Ads can be a powerful tool for attracting new clients to your dog daycare or overnight boarding facility. Facebook gives you a myriad of tools and services to make your dog daycare and boarding kennel ads as specific as possible, so you're not wasting your ad spend on worthless clicks. In this week's blog post, I'm going to go over some of the ways that Facebook Ads can help attract new clients for your dog daycare and boarding facility.

1. Define Your Target Audience

Before creating an ad, it’s essential to know who you’re trying to target. Facebook’s targeting options let you narrow down your audience based on location, interests, behaviors, and demographics. For a dog daycare, you might target pet owners within a specific radius of your business, or focus on people who show interest in dog-related pages, products, or services. You can also create custom audiences based on your existing client list or website visitors to re-engage people who are already familiar with your brand. By installing a simple tracking cookie on your website, you can then advertise to those users on their Facebook page. Pretty crazy, right?!? Talk about precision marketing!

2. Craft Compelling Ad Content

Your ad content needs to grab attention quickly and convey the benefits of your daycare. Use high-quality images or videos of happy dogs playing, resting, or being groomed in your facility. Pair this visual content with a strong, clear message. Highlight what sets your daycare apart—whether it’s the personalized care, spacious play areas, or experienced staff. Include a compelling call-to-action (CTA), like “Book a Free Tour Today” or “Sign Up for a Trial Daycare Session.” You can also use something along the lines of "Mention this Ad for a Free Day of Daycare." When a new potential client comes into your business and mentions the ad, you'll know that your Facebook advertising campaign is working.

3. Choose the Right Ad Format

Facebook offers various ad formats, each with its strengths. For a dog daycare, carousel ads, which allow you to showcase multiple images or videos in one ad, can be particularly effective. This format lets you highlight different aspects of your facility, such as play areas, grooming services, or customer testimonials. Video ads are also powerful, as they can capture the playful energy of the dogs and the atmosphere of your daycare in a way that static images can’t. Make it point to start recording some simple video content for future ads. Maybe get a nice 5-10 second video of some dogs playing at your facility. This way, when it comes to start publishing video ads, you'll have quality content instead of something you just put together on the fly.

4. Set a Budget and Monitor Performance

Start with a modest budget to test different ad variations and audiences. Facebook allows you to set daily or lifetime budgets, so you can control your spending and avoid surprises. Once your ads are running, monitor their performance through Facebook Ads Manager. Pay attention to metrics like click-through rates (CTR), conversions, and cost per result. Use this data to refine your ads, pausing underperforming campaigns and investing more in successful ones. Many small businesses think that getting new "Likes" is a win for an advertising campaign. Our opinion is that unless people are coming in your door or contacting you via an online form, your money isn't well spent on "Like" campaigns (others think differently). As we've seen first hand here at DoggieDashboard, 'Likes,' unfortunately, don't translate into new business.

5. Engage with Leads Promptly

Finally, be ready to engage with the leads your ads generate. Respond quickly to inquiries and follow up with people who show interest. Offering a special promotion, like a discount on the first daycare session, can help convert leads into loyal clients. When someone contacts your business via an online form, they're READY to be contacted. If you don't strike while the iron's hot, you're going to miss out on the potential to get a new client in the door. Maybe they contacted three different dog daycares in the area. If you're not the first to reply, they might go with your competitor. Get on it!

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