Last Updated: July 11, 2023 • Visit Blog Homepage


If you own a dog daycare business, utilizing Google AdWords to promote seasonal and holiday promotions can be a highly effective way to drive more traffic and generate more sales during these busy times of the year. Every dog daycare and kennel knows that they're going to be busy around Memorial Day, the 4th of July and Labor Day, but you can potentially use Google Ads to fill in the blanks on some of those less busy times of the year.

One of the biggest benefits of Google AdWords is its ability to target your ads to specific audience segments, which can include people who are looking for holiday-related products or services for their dogs. This means that by setting up targeted campaigns for each holiday or season, you can reach dog owners who are actively searching for ways to provide extra care and attention for their furry friends during these special times. You might want to do a low-season special that you publish during the slow times of the summer, encouraging people to take advantage of a discount in order to take a much deserved family vacation without Fido in tow.

One way to maximize the impact of your seasonal and holiday campaigns is to incorporate eye-catching graphics, such as images of festive dog-themed decorations or seasonal events. You can also include a clear call-to-action in your ad copy, encouraging people to take advantage of your special offers and promotions. If you're using Google Remarketing, you can start publishing some banner ads that tell people that you're offering a discount if they book during a certain time frame. Something like, "Looking for a vacation? We're offering 25% discounts during the last week in July!" It might be just the incentive that someone needs to book a vacation if they know that they can leave their pet behind for a discounted rate.

Another key aspect of a successful Google AdWords campaign for seasonal and holiday promotions is selecting the right keywords. By researching popular search terms related to dog daycare, holiday care, and seasonal services, you can target your ads to people who are actively looking for these types of services. You'll want to make sure that you're using terms like "deal" and "discount" in your ad copy so that when people look for "dog daycare deals near me" or similar, your ad will show up and you'll potentially get a new client.

One important statistic to keep in mind when creating your holiday-themed AdWords campaigns is that search volume for terms related to dog care and daycare typically increases during the holiday season. In fact, during the weeks leading up to Christmas and New Year's, there is often a noticeable surge in search volume for keywords like "dog daycare holiday hours" or "dog boarding for the holidays." This highlights the importance of starting your seasonal campaigns early and giving them sufficient time to gain traction. You might want to add a special page to your dog daycare website that highlights your holiday hours and dates, since they might be different than your normal dates. You can use this as the landing page for your ad as well. Then, if you add a contact from to that page, you can track the success of your Ads campaign by the number of contact form submissions you get from that page.

Finally, it's crucial to track your campaigns and adjust your strategies as needed to ensure that your seasonal and holiday promotions are resonating with your target audience. Google AdWords provides a wealth of data and analytics that can help you understand the performance of your campaigns and make informed decisions about how to optimize them for better results. You're going to have to spend a little money to get your campaigns up and running, so make sure you set budgets to keep yourself within a certain spending limit. Then, track your daily spending to make sure that the amount of money you're spending on advertising your dog daycare using Google Adwords is financially efficient. Now get out there and get to work!

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