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Last Updated: March 22, 2023 • Visit Blog Homepage


As a dog daycare and boarding kennel owner, you know that the competition in this industry can be fierce. The pet care industry is growing at a staggering rate right now and everyone seems to be thinking about opening up a dog daycare or boarding facility. With so many similar businesses vying for the attention of pet owners, it can be difficult to stand out and attract new clients. It might feel like the market is saturated and there's no way to find new clients.

Wrong! One of the most effective ways to do this is by using Google Ad, Google's advertising platform, to target the right audience and promote your business. If you're not already using Google Ads to advertise your dog daycare, you should really think about starting. It's a cost-effective way to get your business in front of new potential clients.

What is Google Ads (AdWords)?

Google Ads, formally known as AdWords, allows you to create targeted ads that reach pet owners who are searching for dog daycare services in your area. This can help you reach a wider audience, increase visibility, and drive more traffic to your website. When used effectively, Google Ads can help you get your business noticed by pet owners who are looking for the services you offer. You've definitely seen Google Ads in your daily life. When you search for something on Google, the first few options at the top say "Sponsored" or "Advertisement." These are not search results, but actually advertisements from the company on the ad. If you click on the advertisement, the business pays Google a small amount of money (but not always) for that click, because there's a chance that click will turn into a new client for that business.

How is Google Ads Different than Print Advertising?

One of the key benefits of AdWords is the ability to target specific demographics, such as location, age, and interests. This allows you to reach pet owners in your area who are most likely to use your services. For example, you can target pet owners who live within a certain radius of your business, or who have recently moved to your area. Additionally, you can target pet owners who have an interest in pets or pet care, making sure that your ads are seen by the people who are most likely to use your services. When you're advertising in your local newspaper, you're hoping that pet owners will see that specific page of the newspaper. If they open the paper and happen to skip the page where your ad is showing, you're not going to gain them as a new client. However, with Ads, you can make sure that your ads are showing to only people who are interested in what you're selling, dog daycare, boarding and grooming services.

How Will I Know if my Ads are Working?

Another benefit of AdWords is the ability to track and measure the results of your advertising campaign. You can use AdWords to track how many people are clicking on your ads, how many are visiting your website, and how many are making appointments. This information can help you make informed decisions about your advertising strategy and improve your results over time. Going back to print advertisement, you can probably remember seeing a news advertisement that said, 'Mention this ad for a 20% discount at your next oil change!' for example. This was the old way to tracking advertising effectiveness. If someone mentioned your ad, you could be sure that your ad spend was paying off. With Google Ads, you can set up conversion tracking and know that if someone filled out your new client form, they did it because they clicked on a Google Ad. Easy!

How Can I Start Using Google Ads for my Dog Daycare?

Getting started on Google Ads is pretty simple. You create an account and start selecting some keywords that you want to advertise for. You'll want to most likely use keywords like 'dog daycare' and then your city name, so that if someone is searching for those words together, your ad will show up. You can then get more refined with your keywords and ad copy to have a better click-through-rate. One of the best ways to use AdWords to promote your dog daycare is to focus on your unique selling proposition. What sets your business apart from the competition? Why should pet owners choose your daycare over others in the area? This could be anything from a unique play area, to a focus on pet safety, to a convenient location. Whatever it is, make sure that it is highlighted in your AdWords ads, and make sure that it is communicated in a way that appeals to pet owners.

Will Google Ads Save my Failing Dog Daycare?

Unfortunately, most likely no, but you never know! If your business is failing, spending money on Google Ads is most likely not going to save your business. It takes most small businesses a while to learn Google Ads, and that means spending money you might not have. It's most likely too late. Google Ads are great, but they are usually better for businesses that want to go from good to great, and not for businesses that are hovering on the edge of closing. It's important to remember that AdWords is just one tool in your marketing arsenal, and it's not a magic solution. However, when used effectively, AdWords can help you reach a wider audience, increase visibility, and drive more traffic to your website. By targeting the right audience, focusing on your unique selling proposition, and tracking your results, you can use AdWords to effectively promote your dog daycare and stand out in a competitive market.

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