3 Ways to Use Email Marketing at a Dog Daycare

Some people hate getting email newsletters and some people love them. I guess I’m part of the second group. I look forward to my daily New York Times email that fills me in on what happened the previous day. I also enjoy my office space email that introduces the newest members and talks about any events that week.

That said, in today’s blog post, I’m going to talk about email marketing and how it can help your doggie daycare grow into an even more successful business. Email marketing is a powerful tool that can help your dog daycare build relationships with clients, keep them engaged, and drive business growth. By utilizing email effectively, you can share updates, promote services, and build a loyal customer base. Let’s go over three ways that using email marketing can help your dog daycare. Here we go!

1. Send Personalized Updates and Newsletters

Keeping clients informed about your dog daycare’s activities, news, and special offers through regular newsletters is essential for maintaining customer engagement. A weekly or monthly newsletter is just the ticket to telling your clients about any changes in prices, any discounted days coming up, as well as a way to showcase any changes or updates at your business. Did you recently add a splash pool? Post a picture in the newsletter! Craft personalized and visually appealing newsletters that include updates on new services, changes in operating hours, upcoming events, or any other relevant news. Personalization can significantly enhance the effectiveness of your emails. Use clients’ names and tailor content to their specific interests, such as featuring updates about their pets or highlighting services they frequently use. Segment your email list based on client preferences or pet types to send more targeted and relevant content. This approach not only keeps clients informed but also helps foster a sense of connection and community. Almost all email newsletter software lets you use merge fields, which is the technical name for inserting custom data into your messages. By starting your email with “Hi Kelly” instead of “Hi Valued Customer”, you’re going to see increased open rates and interactions.

2. Promote Special Offers and Seasonal Deals

Email marketing is an effective way to promote special offers, discounts, and seasonal deals. Regularly send out promotional emails to highlight upcoming sales, limited-time discounts, or exclusive packages. For example, you might offer a “Summer Fun Special” with discounted rates on daycare services or a “Holiday Grooming Package” with added perks. We talked about discounting in a last week’s blog post, but it’s a great way to increase revenue, as well as a simple way to increase sales during slow months. Make sure you’re not sending out too many discount emails, otherwise people might think your business is doing poorly. However, a quarterly email talking about any upcoming promotions is just right. Ensure that your promotional emails have clear, compelling calls to action and include all necessary details about the offers. Create a sense of urgency with phrases like “Limited Time Offer” or “Book Now and Save,” encouraging clients to take advantage of the deals before they expire. Well-crafted promotional emails can drive increased bookings and boost revenue during slower periods. You can even have a set quantity of discounts available, so that people know there are only 10 packages available and they need to act fast in order to take advantage of the deal.

3. Automate Reminders and Follow-Ups

Automation can streamline your email marketing efforts and ensure timely communication with clients. Set up automated reminders for important events such as upcoming appointments, vaccination due dates, or renewal of daycare packages. For instance, send a reminder email a week before a scheduled grooming appointment or a notification when it’s time for a pet’s annual health check. DoggieDashboard makes it very easy to schedule follow-up emails, as well as send reminder emails and SMS messages. Simply select “Send Reminder” when creating the appointment and the system will take care of the rest. Follow-up emails are also crucial for maintaining engagement and addressing client needs. After a pet’s stay at your daycare, send a follow-up email to gather feedback, thank clients for their business, and offer them a discount on their next visit as a token of appreciation. Automated follow-ups can help reinforce positive experiences and encourage repeat business.

63 Page Views since May 12, 2025