Last Updated: March 10, 2018 • Visit Blog Homepage

As I'm sure you're well aware, customer attrition is one of the most important issues for small business owners. If you're a huge business like Microsoft, you don't care if a thousand customers stop purchasing your software, you still have 100,000,000 other customers buying your services. However, when you're the owner of a boarding kennel, if you have 5 or 10 customers leave your business for the competition, you're going to see a noticeable drop if your revenue. Here are three ways you can use email marketing to keep your current clients happy, and to convince old clients to come back and give your business another try.

1. Send Out a Monthly Coupon Offer for Current Clients

Once you have your customer list built, you can start sending out emails to them. The first emails you're going to want to send out are appreciation emails. Thank your current customers for using your business and offer them a free day of boarding. It's a small financial loss for your business, but you're going to have a lot of happy clients that feel appreciated and continue to use your business. With email software, you can set up an automatic monthly promotional email that sends out containing your monthly promotion.

2. Segment Your Client List and Send Out a Special Deal for Past Clients

Using any type of email software, you can segment your client list into current clients and past clients. You want to make sure that you're not sending the same emails to different user groups. If you're offer past clients a free month, and you're only offering your current pet owners a free day, you're going to have some upset current clients when they realize that they're not getting the same deal. Keep your segments up to date so that you can quickly send emails to the correct groups.

3. Don't 'Blow Up' Your Clients' Inboxes with Unnecessary Emails

You might think that the emails that your business sends are absolute gold, but you need to realize that most of your clients are getting too many emails already and most get sent to the trash without even being looked at. That said, make it a point to only send emails that actually have a purpose. Sending out a daily/weekly email that doesn't offer any valuable information isn't going to help your doggie daycare, if anything, it's going to annoy people and cause them to stop reading any of the emails you send. Make it a point to send high quality emails and you'll have much happier clients reading your emails.

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