4 Ways to Use Print Advertising at a Dog Daycare or Kennel

It might make you think of your grandpa reading the newspaper in the morning, but print advertising remains a powerful tool for promoting your dog daycare or kennel, allowing you to reach potential clients who might not be active online or prefer tangible information. My grandpa, for example, is not online. He does, however, have a dog. If he sees an add for a new dog daycare in his local paper, he might just give their business a try. Well-designed print materials can effectively capture attention and convey your message.

1. Distribute Informative Brochures

Brochures are an excellent way to provide detailed information about your dog daycare or kennel. Everyone loves a good brochure. It contains all the information that your clients need, right at their fingertips. Create a tri-fold brochure that highlights your services, facilities, and staff. Include sections on key offerings such as daily care routines, training programs, and special amenities. Adding high-quality photos of your facility and happy dogs can create a positive impression and showcase the environment clients can expect. Distribute these brochures at local pet stores, veterinary offices, grooming salons, and community centers. Most businesses are cool with you dropping a few brochures by their front door. You never know when a pet owner will walk by and pick one up. You can also hand them out at pet-related events or fairs. Brochures offer potential clients a comprehensive overview of your business and serve as a handy reference they can keep.

2. Utilize Eye-Catching Flyers

Flyers are still such a wonderful advertising medium. They catch your attention, tell you about an event or some other promotion, and get the job done. They're simple and effective. In our opinion, flyers are one of the most versatile and cost-effective print advertising options out there. Design vibrant, eye-catching flyers that feature special promotions, upcoming events, or unique aspects of your dog daycare or kennel. For example, you could promote a “New Client Discount” or a “Free Trial Day” to attract new customers. Place flyers in high-traffic areas such as local coffee shops, libraries, or bulletin boards at pet-related businesses. Consider posting them in areas where dog owners frequently visit, such as dog parks or pet-friendly cafes. Flyers are an excellent way to quickly spread the word about your promotions and draw attention to your services.

3. Create Engaging Postcards

Postcards are a personal and direct way to reach potential clients. Design postcards that include your business’s key information, such as contact details, services offered, and a compelling call to action. For example, a postcard with a “Welcome to Our Daycare” offer can entice new clients to schedule a visit or trial. Send postcards to local neighborhoods or targeted areas where you know dog owners reside. You can also use them as part of a direct mail campaign to reach existing clients with updates, reminders, or special offers. Postcards are a tangible reminder of your services and can stand out amidst other forms of advertising. You can also use postcards as a great way to follow-up with boarding clients. Once your client comes to pick up Fido, you can put a postcard in the mail and you can be sure that it will arrive in a few days. This postcard can ask them how their dog is doing and thank them for their business. These little gestures go a long way in forming lifelong customer relationships.

4. Sponsor Local Pet Events

Last but not least, if you're looking for a surefire way to generate some foot traffic at your business, sponsoring local pet-related events is it. Make it a point to work with event organizers to create banners, posters, and event programs that feature your dog daycare or kennel’s logo and contact information. This not only boosts your visibility but also aligns your brand with community activities and pet enthusiasts. Consider sponsoring events such as dog shows, adoption fairs, or charity walks. Event participants will see your brand and logo on the flyer and know that you're out there supporting the local community. That goes a long way in generating new business. Would you rather support the dog daycare that supports and sponsors the local dog shelter or the dog daycare that doesn't make any effort to interact with the community? Simple choice, right?

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